A controversial billboard in Cottesloe has sparked a debate about the glamorization of dangerous sun exposure. The billboard, promoting Etto's aloe vera gel, features a young woman with stark white lines against her heavily tanned skin. Critics argue that this imagery could encourage teens to engage in unsafe tanning, increasing their risk of skin cancer. The Cancer Council WA has been actively combating a tan line trend on social media, where influencers deliberately get sunburnt to showcase their bikini lines. While Etto's founder, Andrea Horwood, defends the advertisement, stating that it promotes a natural solution for sun-damaged skin, the debate highlights the ethical considerations in advertising products related to sun protection. The article also mentions a local mum's nightmare after a jellyfish sting at Peppermint Grove Beach, and the pause in sunscreen sales due to safety reviews. It's a complex issue, and we invite you to share your thoughts in the comments. Do you think this billboard is problematic, or is it simply a matter of perspective? And what are your thoughts on the tan line trend on social media?
